Population Demographics and Community Analytics

Track the health of your population to make measurable improvements in the well-being of your community.

The new models of healthcare delivery today emphasize better access to care, improved quality, cost effectiveness and helping people stay well. To do this, healthcare providers and public health departments are required to have an in-depth understanding of defined populations in their geographic service area so that they may better coordinate their care.

DataBay Resources’ Community Analytics is a sophisticated consumer demographic and psychographic analysis application for targeting health trends and service utilization. It helps you understand a community and the types of people who live there. This tool offers a quick and efficient way to visualize the potential disease and diagnosis trends by ZIP code and census tract from anywhere in the U.S.

  • Identify primary and chronic diseases.
  • Segment populations into demographic and socio-economic profiles, as well as lifestyle and psychographic clusters.
  • Predict at-risk populations for healthcare resource and service planning.